Business Developer Aki Laitinen
Expertise-Driven Growth For Health, Fitness and Wellness Businesses
About
Helping health & wellness businesses design better services and content that actually change behavior.
With a background in health, coaching and business, I bring clarity, structure and momentum to every project.
My Services
What I do
01
Business Development Support
I assist founders and teams in identifying growth opportunities, clarifying service models, and aligning operations with strategy.
02
Content & Communication Strategy
I craft evidence-based content and messaging that resonate with clients, support lifestyle change and elevate brand authority.
03
Coaching Service Design
I help companies build effective coaching services – from concept to delivery – combining health expertise with user-centered design.
Articles
Insights & Analysis
Market Trends and Analysis
Mastering Market Volatility: Strategies for Thriving in Turbulent Times
Market Trends and Analysis
Mastering Market Volatility: Strategies for Thriving in Turbulent Times
Risk Management Strategies
The Art of Risk Management: Safeguarding Your Investments in a Volatile Market
Want to Strengthen Your Impact in Health & Wellness?
Let’s build smarter services, clearer content and a strategy that actually works.
“I’ve attended several of Aki’s trainings in both performance coaching and digital strategy. They’ve provided me with practical tools I now use daily in my business, and the results speak for themselves.
As a wellness entrepreneur, I value Aki’s deep understanding of the field. His ability to translate that knowledge into actionable strategies—especially in digital development—is exceptional.
He’s a professional mentor and trainer with a great balance of relaxed presence and clear, focused leadership.
Highly recommended.”
Wellness entrepreneur
F.A.Q.
Find out how can I help you.
Who do you typically work with?
I collaborate with founders, operators and teams in the health, wellness and fitness sectors – from early-stage startups to established service providers.
What types of projects do you take on?
Most of my work involves developing coaching services, improving content and communication, and helping businesses clarify their strategy and structure.
Do you work internationally?
Yes. I work remotely with clients across Europe and beyond. Fluent communication in English and deep familiarity with both Nordic and international markets.
What’s your professional background?
I hold degrees in Physiotherapy (Bachelor of Health Care) and International Trade (Bachelor of Administration), and I’m a certified professional coach. My expertise bridges clinical insight, coaching, and business development with 10+ years of hands-on experience in the health and wellness industry.
Do you offer one-time consultations?
Yes. I offer focused consultations as well as longer collaborations. A short video call is usually enough to identify the right way forward.
How can we get started?
Just send me a message or book a call through the contact form. I’ll get back to you within a single business day.